A Melbourne-based speech pathologist approached us to help him in developing a functional, professional identity that he could use to communicate to his potential and existing clients.

In response, we developed a typography-driven solution that focuses on the minute detailing within the logotype such as the colouration of punctuation marks to hint at the client’s own dedicated and disciplined approach toward speech therapy and rehabilitation. A colour palette of green and silver was chosen to draw a link to the medical ties of the profession in a refreshing manner.

 
Coming Soon:
We are also in the process of developing the client’s website that extends the core identity principles through the usage of selected landscape photography.

 
The new NUS Division of Industrial Design (DID) posters just came back from the printers. We were commissioned by DID to design a unique promotional booklet that could be used at the Open House event for students to learn more about the industrial design programme.

More information (and photographs) from the project here.

A promotional brochure that folds out into an A2 poster designed for The National University of Singapore’s Division of Industrial Design programme.

The brochure utilises a unique folding structure as an integrated means of organising the amount of information that was required to be fitted within the brochure. Printed on 150gsm Woodfree paper using four process colours and two spot colours (Pantone Pastel Yellow and Metallic Silver), the A2 double-sided poster can be folded down into an A5-sized booklet that reveals part of the main photographic image.

Art direction, publication design and product archive organisation for the annual art and design catalogue that Page One Publishing puts out bi-annually. Distributed as part of a set with the Lifestyle Catalogue 2011 for the Frankfurt Book Fair.

The catalogues’ covers were foil-block stamped in metallic silver and the books were finished with Otabinding to allow them to lie open flat.

Designed by Darryl Lim during his tenure at Page One Publishing.

A comprehensive visual identity program for The Design Incubation Centre (DIC), as well as printed matter, exhibition design and environmental graphics for various DIC research projects.

DIC is a design research laboratory that explores design practice through initiating projects and conducting workshops that analyse the emerging and evolving human needs, technologies and social trends. It is part of the Division of Industrial Design within the School of Design and Environment in the National University of Singapore.

 
Art Direction & Graphic Design: Abdul Basit Khan
Design Direction: Patrick Chia
www.designincubationcentre.com

All work shown here was designed by Abdul Basit Khan during his tenure at the Design Incubation Centre at the National University of Singapore (2007 to 2011) under the design direction of Patrick Chia.

d.lab is a commercial entity and trademark that was created by the Design Incubation Centre as a means to communicate its research outcomes through commercial distribution channels.

A new identity program encompassing stationery, an extensive range of printed collaterals and literature, packaging, exhibition and signage systems was created to support the new trademark.

The d.lab logotype was designed by using a customised version of Rotis Sans-serif (developed in 1988 by Otl Aicher). The typeface is also widely used on Singapore’s highway and street signages.

Stationery Applications:

Product Catalogue Art Direction, Photography & Graphic Design:

Design Direction: Patrick Chia
Art Direction & Graphic Design: Abdul Basit Khan
www.dlab.com.sg

All work shown here was designed by Abdul Basit Khan during his tenure at the Design Incubation Centre at the National University of Singapore (2007 to 2011) under the design direction of Patrick Chia.

Art direction, publication design and product archive organisation for the annual lifestyle and merchandise catalogue that Page One Publishing puts out bi-annually. Distributed as part of a set with Art & Design Catalogue for the London Book Fair 2011.

Designed by Darryl Lim during his tenure at Page One Publishing.