We recently developed a new identity for Malaysian children’s furniture brand Bliv in collaboration with Stuck, who brought in their brand strategy and research for the particular market and brand.

More information and developmental sketches from the project here.

We were commissioned by Stuck to develop a new visual identity for a Malaysian brand that specialised in children’s furniture and clothing made from bamboo. Together with Stuck’s research on the brand strategy and positioning we were able to provide Bliv with differentiation from its local competitors while at the same time creating an identity that is both soft and honest.

 
Mood-boards
Our design approach consisted of creating a series of mood-boards that would define the essence, emotion and overall visual language of the brand:

Air, Breathable, Transparency

Bamboo

Natural, Green

 
Development Sketches:

Pebbles

Initial type explorations

Possible type extensions

 
Inspirational Motifs:
The possible use of inspirational motifs were also explored through initial sketches of grass stalks and other playful elements.

Grass and bamboo stalks

Butterfly

 
Art Direction & Design: Terrain
Brand strategy: Stuck